Is email marketing really dead?
Email marketing remains one of the best channel to acquire more clients online. According to Radicati Group, the estimated number of email users worldwide was 3.7 billion from February 2017 and the amount of emails sent per day (in 2017) to be around 269 billion.
You read that right.
An estimated 269 billion emails are sent per day.
So why are people still sending such volume of emails if truly email marketing is dead?
The answer is simply that communication through email is still very much effective.
Consider the following email marketing statistics infographic:
With this well-explained infographic, you should have realized the importance of email marketing to your brand.
To be able to effectively utilize email marketing for your brand, you need to be using reliable email marketing tools and services. You will sabotage yourself if you use the wrong email marketing service.
The email marketing solution you decide to use is very important to your success. Recipients need to be able to receive your emails in their inbox for your email marketing efforts to produce the desired result.
Here are 12 email marketing services you should be using if you want to grow your brand through email marketing. I have used some of them.
There is a reason why Mailchimp is my number one recommendation. Over 10 million users on Mailchimp can’t be wrong. I have been using them since 2011 and it’s one of the best email solutions for small and medium businesses that want to grow their brand through email marketing.
The best part is that you can signup for a free account if your email list is not more than 2,000 and you will be able to send 12,000 messages per month. They recently open up their marketing automation feature to free account holders as well. This was great news 🙂 Mailchimp is a great solution for any business that wants to use email marketing to communicate with their prospects and clients.
Constant Contact is also a great email marketing service that have been online for some time now.
Active Campaign is a powerful email marketing and customer relationship management tool. If you intend to use it for just email sending, you just need basic understanding. But to be able to utilize most of the features like marketing automation, you need some training. YouTube will be of help.
Aweber is mostly used by internet marketers. Normal businesses can also utilize it for effective email marketing. I love it because of the simplicity of their platform. Just little learning curve and you are good to go.
With over 2 million users, Campaign Monitor is another email service provider you should consider.
Another reliable email marketing service. Getresponse has been in business of providing email marketing solution for over a decade and has some great features. With Getresponse, you can send email messages, design landing pages, utilize marketing automatons and also host Webinar.
According to Converkit, they are email service provider for professional bloggers. Though you can still use their service without being a blogger. They have a good marketing automation feature.
Currently be recommended by some top email marketers, Drip is a new email service provider with focus on marketing automation that turn subscriber’s into customers.
Madmini email marketing is quite affordable for small and medium businesses.
A new entrant into email service provision but they are fast becoming one of the most affordable email marketing service. Their free plan allows you to have up to 1,000 email list and send unlimited messages. They also have a basic marketing automation feature.
If you are looking for an email service with affordable pricing, Mailerlite is the solution to consider.
SendinBlue combines both email and sms marketing. I actually used them for email marketing and I must say they have a fantastic open rate when I used them for few months. With $7.37, you can send up to 40,000 emails per month.
Mailjet is another great email solution for those looking for a cheap email marketing tool.
You may have heard the popular cliché “The money is in the list” and the reality is that it’s actually truth. When you build a good relationship with your email subscribers, they will end up becoming paid clients who can also refer others to your business.
You must take email marketing serious if you intend to grow your brand using Digital Media. I will be writing about email marketing extensively and you need to subscribe below to receive updates of new blog posts.
Have you been using email marketing?
Do you have any other email tool to share?
Share your thought in the comment section below.