As one of the leading social media network in the world, Instagram has become a powerful platform to market with visuals.
With over 700 million monthly active users, Instagram is one of the social media networks that you can’t ignore.
Here are some Instagram Statistics you should consider:
- 700 million monthly active users
- 400 million daily active users
- 250 million daily active stories users
- 20% of Internet users are using Instagram
- About 95 million photos and videos are shared on Instagram daily
- Over 40 billion photos and videos have been shared on the Instagram platform since 2010
- There are over 15 million registered businesses using Instagram business profiles
Considering the huge number of users and engagement on Instagram, it is definitely a platform that can generate you lots of exposure and help you attract clients rapidly.
Here are 5 Techniques To Attract More Clients Through Instagram
1) Optimize Your Bio for Conversion
One of the biggest mistakes brands make on Instagram is ignoring to optimize their bio in such a way that it can encourage prospects to take a certain action.
Your bio can direct people to join your email list, download a free product, get a discount, visit your website, buy a product or service, watch a video on YouTube.
Whatever you want those visiting your Instagram profile to do, write it on your bio.
It’s also important you put your contact details such as website, email and phone number if you don’t mind prospects calling and emailing you for business.
Most people miss the opportunity to turn their Instagram profile into a client acquisition channel due to they failed to optimize their Instagram bio.
Don’t make that mistake. Optimize your bio today.
2) Post Valuable Content
Just like any other social media network, it is very important your posts on Instagram are valuable. Your post should inform, educate and entertain your followers.
Quality content is the key to winning on social media especially Instagram.
3) Use Popular Hashtags for More Reach
Another key in getting more reach and engagement on Instagram is the use of Hashtags.
There are popular and trending hashtags you can use on your post to reach more audience.
You use a tool such as hashtigfy to get trending and popular hashtags on Instagram.
You can also type in a particular topic or keyword on the search bar and you will be presented with the popular and trending hashtags in that category.
4) Apply The Right Filters
It has been said that Instagram users respond better to certain Instagram filters than others. By applying those filters that Instagram users respond well to can impact the engagement of your posts.
According to Iconosquare, here are the 10 most popular Instagram Filters:
- Normal (No Filter)
- X-Pro II
By using any of these filters will help you get more engagement.
5) Utilize Instagram Advertisement
Instagram ads will help you reach a wider audience and generate rapid publicity for your products and services.
The beauty of Instagram advertisement is that you have total control on how much you intend to spend daily, weekly or monthly. You also have the opportunity to target a custom audience of your wish.
Watch the below video on how to use Instagram Advertisement
These are the 5 techniques you can start using right away to promote your brand on Instagram.
The amount of engagement on Instagram is explosive and you need to start using the world most popular visual social media network to start promoting your brand starting today.
Have you gotten a positive result promoting on Instagram?
Have Instagram helped you attract more clients?
Have you used Instagram to increase your influence?
Kindly use the comment box below to share your experience with Instagram and comment about this post.