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11 Social Media Marketing Mistakes You Must Avoid in 2018

Social Media Marketing is currently one of the hottest digital marketing trends.

Most businesses that have heard about the effectiveness of social media marketing are all rushing to use social media platforms to promote their products and services.

But the truth is, there are certain social media marketing mistakes you must avoid if you wish to get results from social media marketing.

By avoiding these 11 social media marketing mistakes; you will get better result utilizing social media for marketing.

1) Not Having a Social Media Marketing Strategy

To executive an effective social media marketing campaign, you need to have a social media strategy.

Develop a social media plan and goal.

Develop a social media marketing policy.

Have a unique social media voice.

I’m not sure if you can start a journey without knowing your destination and how to get there. Social media marketing strategy will help you maximize your use of social media to your brand advantage.

2) Targeting The Wrong Audience

I have seen lots of brands make this mistake. For example, if you are into real estate marketing that involves substantial investment, marketing to college students will not produce your desired result.

You need to ensure you are reaching the right audience with your social media marketing. The beauty of platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube and other social media platforms is that you can target your exact audience through their advertising platform.

3) Engaging in Over Promotion

Avoid the temptation of over promoting your brand on social media. All your post shouldn’t be just about selling something. You can pick one or two days to promote your products and services. You need to post valuable content consistently.

4) Not Engaging Your Followers

Social media platforms are meant for conversation. If you want to effectively utilize social media marketing, you need to ensure you are engaging your followers on the various platforms. When your followers ask a question on any of the social media platforms, you should respond as soon as possible. This will help you build a loyal social media followership that will be loyal to your brand.

5) Being On Too Many Social Media Network

What is the point of having an account on over 10 social media networks and not active on any of them?  It’s better to be on 3 social media platform you can effectively manage rather than 10 you are not able to manage very well.

6) Not Measuring Result

The beauty of social media marketing is the ability to measure your social media performance. Facebook has Insight tool, Twitter has an inbuilt analytic tool. The same way other social platforms have their own social media analytics tool.

You should be consistently reviewing your social media platforms in order to find out your best performing content and how you can improve on it.

7) Buying Fake Followers

What is the essence of having followers on your social media pages if not to convert them to paying customers? You need to ensure those following your social media pages are real human beings that will be engaging with the content you publish.

Fake social media followers will result in less engagement on your social media pages and also fewer sales.

8) Not Proofreading Your Content

This is another vital mistake. When you consistently publish social media updates with lots of grammatical errors, you will end up losing your audience loyalty. You can use a tool like Grammarly which will help you discover grammatical errors in your content as you type them.

Ensure the updates you published on social media pages are free of grammatical errors.

9) Lack Of Consistency

I have been to social media pages in which their last post was 2016. The reality is that when prospects log on to your social media pages and realized your last post was months ago, they may lose interest in using your services.

Lack of activity on social media could be misinterpreted by prospects. Try to be consistent with your social media updates. You can as well outsource content creation if you are not good at creating content.

10) Poor Use Of Visuals

Most social media platforms are image driven. Facebook, Instagram, Pinterest receives more engagement when images are attached to a post. Posts on other social media platforms like Twitter and LinkedIn also receive more engagement with the right use of images.

You can use a tool like Canva to design good visuals for your social media pages.

11) Not Utilizing Social Media Advertisement

Most brands are still not utilizing social media advertisement to reach more audience.

With little budget, you can start advertising on social media platforms like Facebook. By utilizing social media adverts and targeting the right audience, you will be reaching more prospects with your products and services.

Page organic reach on social media platform like Facebook has reduced. They expect you to utilize paid advertising to reach more people. When done right, social media advertising can help you reach a targeted audience fast and also attract more customers.



Social media marketing is very powerful and effective. It can only be effective when you avoid these mistakes stated here.

When people complain about not getting much results from their social media marketing efforts, they may likely be making some of these mistakes.

By avoiding these mistakes, you can improve the result you are currently getting from your social media marketing efforts.

Have you been a victim of any of these mistakes?

Share your social media experience with the comment box below.

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