With millions of content on the internet, do you truly understand the benefit of content marketing?
You may have heard of the word content marketing, but do you know that quality, insightful and valuable content can have a positive impact on your brand?
Here is a definition of content marketing according to Content Marketing Institute
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Brands that have incorporated content marketing as part of their marketing strategy has reported an increase in publicity and customers.
Consider the following content marketing statistics:
70% of B2B marketers plan to create more content in 2017 compared to 2016 Source: ContentMarketingInstitute
75% of marketers using interactive content plan to increase their use of the medium in the coming year Source: ContentMarketingInstitute
About 49% of marketers are learning to drive content to align with the buyer’s journey Source: Contently
The demand for infographics has increased 800% in the past year Source: Unbounce
45% of marketers say blogging is their #1 most important content strategy Source: SocialMediaExaminer
60% of marketers create at least one piece of content each day Source: eMarketer
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads Source: DemandMetric
With these statistics, it should be obvious to you that if you that if you intend to succeed with Digital Marketing, you must incorporate content marketing.
I will be publishing a content marketing comprehensive guide but you need to understand the major benefits of content marketing to your brand.
Here are 9 Benefits of Content Marketing
1) Increase Publicity
By publishing high valuable content like blogpost, social media post, and email Newsletter, you will be generating enormous publicity to your business and brand.
The fact remains that sale is the result of publicity. If no one knows about your existence, they cannot become customers.
By consistently publishing quality content, you will be generating free publicity for your business, brand, and products.
2) Increase Sales and Revenue
You cannot make a sale without publicity. It’s either you publicize your business yourself or it will be publicized by someone else. As your brand experience increase in publicity due to content publishing, it will result in more people buying your products and services. The more people that pay you for your products and services, the more money you will make.
One of the biggest benefits of content marketing is an increase in sales and revenue.
3) Free Search Engine Traffic
Search engines love content and the more content you publish on your business website, the more traffic you will receive from search engines like Google. These type of traffic are highly targeted with better quality.
4) Improve Brand Reputation
As you continue to publish high-quality content, your target audience that is reading your content will begin to build an impression of your brand. When they realize your content are valuable and informative, they will develop trust for your brand.
Sale is as a result of trust. The more positive reputation your brand has, the more trust you will receive which also translates to more sales and revenue.
5) Improve Customer Loyalty
You can only survive in today market when you have an audience that is loyal to your brand. Loyal fans will continue to do business with you and also send you referrals.
One way to build high customer loyalty is through valuable content. As they read your blog post, email newsletter, and social media updates, they will continue to be loyal customers.
6) Increase in Social Media Traffic and Followers
Personally, I only follow pages and brands on social media that deliver high-quality content. I also ensure my company and personal social media pages delivers high-quality content to my social media followers.
When you publish high-quality content on social media, you will continually receive mew followers. The more followers you have on social media, the more sales you will make if you understand how to convert social media followers into customers. This is a topic for another day.
- Thought Leadership Positioning
Great content position you as a thought-leader in your industry. When your target audience views your brand as a thought leader, you can be sure of receiving lots of benefits.
Most people want to do business with thought leaders and not amateurs. You will be regarded as an authority and expert in your niche if you consistently publish quality content that educates and inform your target audience.
- Better Relationship with your Audience
The more content you publish, the more relationship you will have with your audience.
We all know what good relationship can lead to. If you want repeat business from existing customers, you need to have a good relationship with them. Content marketing enables you build and nurture an excellent relationship with your existing customers and prospects.
- Content Marketing is Cheaper to Execute
Depending on your capacity, content marketing is as cheap as free. You can create content for social media and publish. You can also sign up for a free account Mailchimp and use it to send an email newsletter to your subscribers.
If you are not good at writing, you can use a service like Fiverr to get 500 words professionally written content for $5.
You just need to ensure whoever you will be using have at least 4.8 and above positive ratings.
On Fiverr, you can get any type of content for $5. Ranging from blogpost, social media content, email newsletter content, videos, audios, infographics and so forth.
These are the 9 benefits of content marketing to any brand. From these benefits, you will realize you must include content marketing into your marketing mix.
If you have not yet subscribed to our email newsletter to be notified when new content is published, do so below to avoid missing high-quality information’s that will be shared in this blog weekly.
Do you receive any value from this post?
Has content marketing helped you in any way?
Do you want to share your knowledge with the rest of us?
Kindly use the comment box below to share your experience.