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Best Customer Relationship Management Tools For Small Businesses

I have had the privilege to communicate with business owners consistently.

If there is one challenge small and medium businesses have, it is the time to work on everything.

Being a small business means they have to multi-task and do lots of things themselves.

From marketing to meeting clients and prospects.

At the end of the day, one may forget to carry an important task due to so many other engagements.

That is when you need a powerful customer relationship management tools that can help you automate your engagement with your clients and prospects.

Customer relationship management (CRM) tool helps you record customer’s information and help you remember details of your relationship with each customer.

By having access to your interaction with your customers will enable you to upsell your other products and services to the customer.

In 2018, makes it your major goal to interact more with your existing clients and prospects. The tools recommended here will help you achieve that effortlessly.

There are loads of benefits using a CRM tool.

Here are 5 major benefits of customer relationship management tool to any business.

1) Improved Customer Relations

This is one of the most important benefits of a CRM tool. The more you relate with your customers, the more business you will attract. A CRM tool will also help you relate with prospects that have not made use of your service yet.

2) Better Team Communication

CRM tool will also help you improve your business internal communication. With CRM, you can share customer data that any of your team members can follow up with.

3) Increase In Revenue

It is a known fact that sales are as a result of constant communication. When you utilize a CRM tool to communicate with your clients and prospects consistently, it will lead to more sales and revenue. You can also utilize a CRM tool to cross-sell and upsell your other products and services.

4) Improved Customer Experience

Every customer yearns for personalized experience. A CRM tool will help you identify your customer need and address their specific problems.

5) Automated Analytics and Reporting

CRM tool will help you have access to analytics and report about who is buying your products and services. You will also have access to reports that will help identify areas you need improvement.

I believe these 5 benefits of a Customer Relationship Management (CRM) tool would have helped you realized the benefits of using one.

The major reason most people do not use a CRM tool used to be that it used to be very expensive.

What if I tell you there are CRM tools you can start using for free without paying a dime?

They are loads of them. Some are absolutely free to use while other have free and paid plans.

Here are 5 Customer Relationship Management (CRM) tools you can start using for your business.

Hubspot CRM is a powerful customer relationship management tool that is free. The features Hubspot CRM has are being charged for elsewhere.

With Hubspot CRM, you can manage your sales pipeline and keep in touch with your prospects consistently. Check their sites for other features.

Insightly is another powerful customer relationship management tool you should check out. They have free and paid plans.


ZohoCRM is one of the most popular customer relationship management tools online. You can start with their free plan.


AgileCRM can also help you automate your relationship with your customers. They have free and paid plans.


Bitrix24 is an all in one complete suite of social collaboration, communication and management tool. Their plans start from free to paid.


Final Thoughts

To be in control of your business and relationship with your clients and prospects in 2018 and beyond, you need to start using a customer relationship management tool. You can start from any of the recommended tool here. HubspotCRM is also powerful and it is completely free to use.

You just need to check each of these CRM tool features and pricing, then chose the one you will serve your business better.

Better relationship with your customers and prospects will always leads to more sales and increase in revenue.


Have you used any CRM tool?

Have CRM tool help your business in anyway?

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