Why are you on social media?
Your answer might be different from someone else. We all have our individual reason why we are using social media. But there are three major reasons why most people are using social media and they are:
- To connect with Family, friends, and colleagues
- To promote their personal and business brand
- To make more money
Those are the 3 main reasons most people are on social media. As a business owner, your major goal of being on social media should be how to grow your business using various social media platforms.
Various small and medium businesses have utilized social media marketing to attract more customers and grow their business. Social media is one of the cheapest means of reaching a wider audience and growing your personal or business brand.
Here are 5 Ways to Grow your Business using Social Media.
1) Develop a Social Media Plan & Strategy
Before embarking on social media marketing, it is essential you develop a social media plan and strategy.
What do you want to achieve with social media marketing?
How do you intend to achieve it?
It could be that you currently make 20 sales per month and want to make up to 50 sales monthly. It is now your responsibility to have a plan to achieve it.
Don’t be scared by the word plan or strategy. It is actually easy to develop a social media plan and strategy. Read this guide for more information.
2) Be on The Major Social Media Networks
To utilize social media to grow your business, you have to setup a profile on the major social media networks. Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest are the largest social media network in which you need to have a presence on.
Be careful, there is no point joining 10 social media networks if you will not be able to provide quality content in all the 10 social network. It is better you join 2 major social media network, provide value and interact with your followers than join 10 social media network and not be able to publish quality content on them consistently.
3) Use Paid Promotion
In as much as social media is free to use, to be able to reach your target audience rapidly and close more sales, you need to utilize paid social media advertisement.
When strategically done, every $1 spend in social media promotion can result in $5 in returns. Compared to traditional ways of marketing, social media is quite affordable with a better return on investment.
4) Offer Discount and Coupons
By offering discounts and coupons on social media will result in more sales and new customers. In business, it’s important you consistently attract new customers while maintaining existing customers. Discounts and coupons will enable you to convert most of your social media followers into customers and this will have long-term benefits.
5) Publish Valuable and Informative Content
The major factor in building a loyal audience on social media is valuable and entertaining content. When you are too sales pushy with your content, you will lose followers and loyalty. It is good to sell on social media but there should be a balance. Provide a lot of value through your content. When you blend valuable content with selling, you will get a positive result.
By applying these 5 techniques, you will be growing your business using social media. Social media is currently one of the methods I’m using to attract clients consistently and I just listed most of my social media strategies in this post.
It is important you take action on these ideas and experience the power of social media for marketing.