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How To Message Decision Makers On LinkedIn And Close More Deals

LinkedIn remains one of my best social media networks due to the huge potential it possesses.

I have close lots of business deals from LinkedIn and continue to prospect using it.

LinkedIn was built for business. And those who understand it have been reaping the benefits of using LinkedIn for prospecting and closing more business deals.

Check out this few statistics of LinkedIn:

  • 467 million – Total number of LinkedIn users.
  • 106 million – Total number of monthly active LinkedIn users.
  • 133 million – Total number of LinkedIn users from the USA
  • 5 Million – The total number of LinkedIn Groups.
  • 40% of users use LinkedIn Daily
  • 3 million LinkedIn users that share content on it weekly
  • 79% of B2B marketers view LinkedIn as an effective source for generating leads
  • 92% of B2B marketers leverage LinkedIn over all other social platforms
  • 80% of B2B leads come from LinkedIn
  • 41% of millionaires use LinkedIn
  • 1 million professionals have published a post on LinkedIn
  • The average CEO has 930 connections

With such a powerful statistics, you will agree with me that LinkedIn is meant for business.

Have you ever logged into LinkedIn and see pictures of someone celebrating in the nightclub with a bottle of Champaign or whiskey?

LinkedIn was not meant for such activities. It’s a social media network built for professionals and entrepreneurs.

If you know what you are doing, LinkedIn can become a source of clients acquisition and your brand growth.

In this blog post, I want to teach you how you can use LinkedIn to message decision makers in any company, industry, and country.

It does not matter if you live in India and want to get clients from USA.

Whether you live in Nigeria and needs clients from UK, these strategies will work for you irrespective of your country of residence.

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How to Message Decision Makers on LinkedIn

Before embarking on the journey of messaging decision makers on LinkedIn, what are the job titles of decision makers?

Here are some of the job titles of decision makers.

  • CEO
  • Managing Director
  • Executive Director
  • President
  • Vice President
  • Founder
  • Owner

There are so many others. But these are the major titles of decision makers of companies. It’s important you know the titles because it will help you in your search on LinkedIn.

Now you know the titles of decision makers, how do you reach them on LinkedIn?

Steps to Message Decision Makers on LinkedIn

Step One: Use LinkedIn Search

I’m going to search for CEO with the LinkedIn search

Always click on people on the top

The first search result contains most of my first connections on LinkedIn with the title CEO on the profiles.

I can simply click on Message to send them my messages. I will tell you the kind of messages you should be sending if you want to get good results.


Step Two: Refine Your Search

The search result will return everyone with CEO title on their profiles.

What if you want to reach the CEO’s of a particular industry, for example, CEO’s in Financial Service sector?

What if you want to reach the CEO’s residing in a particular country?

What if you want to reach the CEO’s that schooled in a particular school, like Harvard or Stanford University?

You can filter your search result by using “filter people by” on the right sidebar of LinkedIn search result.

The filter button made LinkedIn a very powerful social media network.

Those you can reach with this search feature is unimaginable.

With the Filter feature, you can refine your search by connection type (1st, 2nd or third connection), Keywords, location, current companies, past companies, industries, profile language, nonprofit interests, schools.

Those you want to reach will determine the filter type you will use.

Let me assume I want to reach CEO’s in financial sector living in the United States, I will setup the search filter to reflect that.



How to Message Decision Makers that you are not connected to?

Method One

If I’m not connected to the person I want to message on LinkedIn, I will simply connect with them and wait for them to accept before messaging them.

That is one method that can take a little time.

Method Two

Most LinkedIn members belong to one group or another. Knowing that waiting for them to accept my connections before I can message them may take a little time, I will simply check the decision maker profile and also find out the LinkedIn groups he/she belongs to.

If there is a group we are both members of, I will simply go that group, search for his/her name and send them messages. This is a powerful and hidden technique lots of smart marketers have been using to prospects on LinkedIn.

If I don’t belong to any groups my prospects belong to, I will join any group that they belong to that interest me.

When the group admin approves my request to join which normally takes few hours, I will start messaging the decision maker.

I will click on the “message” button and send them messages.

With this technique, I don’t need to be connected to the decision maker I want to message.

How cool is this? 🙂

Method 3

Use Linkedin Imails.

I will only use Inmail when the first two methods I outlined here did not work. LinkedIn Inmail is a premium service that you pay to make use of.

To use Inmail, on your profile click premium.

Here is the LinkedIn Premium page

Select the Business plan and get started.

You can use it for one month for Free. Subsequently, you will be required to pay $47.99 monthly.

Here are what you get with the Business Plan LinkedIn premium service.

  • 15 InMail™ messages: Contact anyone on LinkedIn, even if you’re not connected
  • Who’s Viewed Your Profile:  See who’s viewed you in the last 90 days and how they found you
  • Business Insights: Get deep insights into a company’s growth and functional trends
  • Unlimited people browsing: View unlimited profiles from search results and suggested profiles – up to 3rd degree
  • Online video courses: Get the most in-demand business, tech and creative skills taught by industry experts with LinkedIn Learning
  • Career Insights: See how you compare to other job applicants and get instant access to salary details

If you intend to use LinkedIn for prospecting, then your major goal of joining the premium service is the Inmaiil service.

The business plan comes with 15 Inmail messages. That means you can message 15 people within a month with the business plan.

When done effectively, the $47.99 monthly cost will be a great bargain for you and your business.

Imagine if you are able to get a client that pays $1000 for your products or services, the $47.99 subscription will definitely be a good investment.

If you offer a product and service in which you can generate a good return on investment from, you should join LinkedIn premium service especially if you intend to use Inmail service for prospecting.


What Kind Of Message Should You Send Decision Makers on LinkedIn?

The type of message you send decision makers on LinkedIn is the most important aspect of prospecting on LinkedIn.

I do receive messages from people on LinkedIn and they are trying to sell me something immediately without bordering familiarizing themselves with me. This is never a good way to prospect and get clients from LinkedIn.

First thing first, introduce yourself in your first message.

Then find a way to offer something to the prospect for free in order to kick-start your relationship.

Free offer is always irresistible 🙂

Here is the type of message I will send:

“Good day John Doe,

My name is Celestine Mmadueke, I’m the CEO of Kings Elite a Digital Marketing and Website Design Agency.

I’m aware you are the CEO of “No Company, INC”. I’m wondering if your business is currently utilizing the internet to attract more clients and make more money.

If you don’t mind, I can offer you a free one hour online marketing consultation and during the consultation, I will walk you through the steps you need to take to maximize the internet for your business.



With this simple message, I’m sure of receiving 95% response.

I did not offer any service for sale. I simply offered free online marketing consultation for their business.

But I can assure you, after the consultation; at least 30% of prospects will end up using my services based on the recommendations I will offer in the consultation and my agency is in the position to provide those solutions.

Whatever you do or sell, think of what you can offer prospects for FREE initially and have a sales funnel that help you move the prospect from getting your free service to making little payments for another service and paying more money for more premium services.

That is how you can utilize LinkedIn and any other online platform to attract new clients, make more money and grow your business.

I love LinkedIn due to the powerful prospecting features it has and due to the fact that most of my high-paying clients are from LinkedIn.

In this blog post, I have outlined what you can do to start getting clients from LinkedIn starting today.

The question is, are you ready to take massive action now?

It is not enough to be pumped now due to the ideas you have received now. You need to Login to LinkedIn and start using these prospecting techniques.

It has worked for me. It has worked for others.

If you follow the same steps outlined here with persistence, it will work for you.


Final Thoughts

If you sell any kind of product or service, prospecting on LinkedIn can get you quality clients that will consistently pay you.

What I’m teaching you are techniques I have personally used to close more business deals myself.

I can assure you it works. You just need to get started instead of procrastinating or waiting for the perfect time.

There is no perfect time.

Get started today. Get started now.

If you have any question or suggestions, use the comment bow below and I will respond to you.

To keep on receiving my latest insightful blog post and content, subscribe to my newsletter below and you can be sure of getting ideas weekly that will help you utilize digital marketing to promote your brand, attract more customers and make more money.

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2 Responses
  • Ojo Joshua
    September 18, 2017

    This is really insightful. Well done sir

    • Celestine Mmadueke
      September 19, 2017

      Glad you find it insightful :).
      Expect more.

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